Inbound Marketing for Better Online Lead Generation
If you are concerned about the quantity of qualified sales leads for your business, you are not alone. If you are concerned about the cost of qualified leads, you probably work in marketing. Converting visitors to leads is a common corporate activity on the internet in addition to content delivery to visitors. Many manufacturers rely on traditional outbound techniques (i.e., trade shows, trade advertising, etc) to prospect for new customers and have not adapted their websites to an Inbound Marketing model. Click on the "Website Audit Guide" icon above to see how Contrecoup can do this for your business.
Your website can be a lead generating machine
Use Inbound Marketing to drive more visitors to your site AND capture leads earlier in the buying process. Your website should be more than a content warehouse. Effective calls to action to visitors higher in the sales funnel and specialized landing pages increase conversion rates.
If you can offer relevant information to website visitors at the top and in the middle of the sales funnel, you can convert (visitor to lead) and nurture these leads until they are ready to buy. By nurturing, you are positioning your company to be "top of mind" when the time comes to purchase.
Pay per Click and Landing Pages
Pay per click is THE best defense against your online competitors. PPC programs are often used when launching a new site on a new domain. With time, your PPC ads should target your competitors company names, product line names and SKUs.
Pay per Click programs, such as Google AdWords are part of a one-two punch. One - PPC delivers a visitor to a landing page; Two - the landing page converts that visitor into a lead. This results in better ROI simply because you are not paying for only traffic - you just invested in a lead!
Click this! is a call-to-action
Your website should contain different call-to-action butoons and landing pages with different marketing offers for different types of visitors. By clicking on the buttons along the right, you will be redirected to unique landing pages based on those calls-to-action. The button to the right takes "top of the funnel" leads to the next page to learn more. Click the button to read on.