Copywriting Services to Develop Your Message
You know that copywriting is central to your marketing efforts. We are a visual society, but even artwork cannot sell itself without supporting copy. In product and service marketing, Contrecoup holds firm to the philosophy that graphics can only support copy − not replace it.
Copywriting is Art
That said, we are expert copywriters that can assist your business in better articulating the value of your company, and its products and services. Imagine strategic plans, newsletters, research studies, white papers, press releases, email blasts, manuals and website copy that are tailored to your audiences in terms that they will believe and understand. You can benefit from Contrecoup copywriting services because our decades of experience in copywriting for B2B marketers.
Copywriting is Science.
The best copywriters rely on data to write the best copy for their clients. Contrecoup may recommend developing a well-researched buyer persona in order to create ‘scientific’ copy that considers:
- Demographic information – age, gender, marital status, etc.
- Job title and seniority – Goals, objectives, attention span
- Daily routines – What keeps them up at night?
- What do they value? – Price, convenience, durability
- What do they perceive? About your company, product or service
Contrecoup can complete formal surveys of your existing and prospective customers to learn which product/service dimensions are valued the most and how your product/service scores within these dimensions. You can read a blog post on this topic now and then imagine that you can finally prove (with data) why and how customers respond to your marketing message.
Contrecoup Delivers Website Copy with Excellent SEO Results
As a B2B marketing agency, copywriting services are one of the strongest cards in our deck. We understand SEO and SEM, and can deliver website copy that will rank with search engines, but will be understood by your audience. We understand web design and web development, and know how to implement online marketing best practices for you. We’ve always taken pride in our writing skills, and our customers are extremely satisfied with our output and their results.
Contrecoup Creative is your one-stop shop. Request a free 30-minute marketing consultation today!